Meter grows Sales team with key industry hires
For decades, networking has been built by acquisition, with legacy companies cobbling products together instead of designing them to work as one. This creates real problems: organizations spend countless hours troubleshooting compatibility issues, managing fragmented systems, and shouldering operational overhead.
Instead, we designed for outcomes, integrating hardware, software, ISP connectivity, and operations to deliver reliable and secure networks at scale. Thousands of networks have migrated from legacy environments to Meter as organizations look to simplify operations without giving up control or performance.
As we close out a record quarter, one thing is clear: companies are choosing networks that deliver measurable outcomes. That means faster deployments, lower total cost of ownership, and capacity to focus on strategic business needs. Scaling our go-to-market team now means we can help more organizations realize this value.
Scaling the team for growth
Our Sales team is expanding with operators who have deep expertise in building and scaling high-growth organizations. We’ve welcomed several industry veterans to Meter, including Pete Atkin, who will lead Channel and Partnerships.
Channel and Partnerships
Pete joins from Samsara, where he served as Vice President and General Manager of Samsara Industrial and led the partner organization, scaling strategic relationships with resellers, service providers, and insurance partners to accelerate adoption of Samsara’s core platform. Before that, he spent seven years at Meraki building the partner program and leading the global sales organization. During that time, he helped scale the sales team to over 700 people and contributed to Meraki’s growth from under $100M to over $2B in annual revenue.
Pete will own and scale our global Partner and Channel programs, expanding our reach across the US, Europe, and Asia.
Pete’s hire is part of a broader investment in our Sales and Partner organization. Over the last 12 months, we’ve tripled our sales and channel capacity with key hires across Sales, Channel, Engineering, and Marketing. Our expanded team is already supporting an exponential increase in demand, a growing partner ecosystem, and larger, more complex customer deployments.
Enterprise
We’re also bringing on TJ Michie to lead sales into strategic enterprise accounts. TJ comes from Cisco, Meraki, Neat, and Fastly, where he built and scaled sales teams selling into complex enterprise environments. At Meter, he’ll focus on meeting the growing demand we’re seeing from large enterprises in manufacturing, healthcare, retail, and education as they streamline network operations across distributed footprints.
As we continue to scale, our focus remains the same: build a sales organization that understands networking deeply, earns customer trust, and supports long-term outcomes.
If you want to be part of growing Meter, check out our careers page.